IHS Discussed the Application Value of Tactile Interaction Technology in Smart Cockpits with Several Automotive Enterprises

Application of haptic interaction in smart cockpit

Smart surface | Safety assist | Audio-visual entertainment

In recent years, the automotive industry has seen an unstoppable shift towards electrification. This trend has been marked by the rise of numerous new players in the automotive sector, reshaping the market landscape time and again. Each of these market reshuffles not only reflects but also signals significant shifts in consumer preferences and trends.

Now, consumers have also put forward higher requirements for automobile intelligence.

With the continuous development of automobile intelligence, non-physical buttons have become a trend in interior design, and the reasonable arrangement of five-sense interaction has a great impact on improving the driving experience of automobiles. Among them, the application of haptic interaction plays a decisive role in the smart cockpit.

IHS, a frontrunner in the field of haptic interaction technology in China, has recently attracted widespread global attention from major automotive companies. IHS has been specifically invited to engage in numerous one-on-one discussions, resulting in significant and rewarding interactions.


01  BangLink

BangLink Business Matchmaking Event

August 22-23, IHS accepted BangLink’s invitation to participate in Shanghai Songjiang held 2023 DEMO WORLD enterprise open innovation conference.

After several rounds of selection, IHS secured a spot at the BangLink business matchmaking event, engaging with a number of large enterprises. This engagement resulted in IHS receiving invitations for communication from prestigious companies such as BMW China, Jaguar Land Rover, and the Bosch Group.

During the event, IHS initiated preliminary discussions with BMW China, Jaguar Land Rover, and the Bosch Group, gaining valuable insights. These automotive giants showed a keen interest in IHS’s technology, particularly noting the trend towards buttonless interfaces and the significance of diversity in functions and multimodal interactions in smart cockpits. Following the event, we strengthened our communication with these companies and expressed a mutual intent to explore further cooperation.

IHS’s smart cockpit human-machine interaction haptic solution offers opportunities for extensive collaboration with automotive companies in various aspects. It aims to assist these companies in creating a new form of human-machine interaction within the smart cockpit.

02 2023 Plug and Play China Shenzhen Acceleration Program 2

On September 8, 2023, Plug and Play China Shenzhen Acceleration Program 2 event held in Shenzhen, through a more than one month long project selection and evaluation, we successfully advanced to the roadshow day, becoming one of the 8 outstanding technology display projects. And obtained FAW Hongqi and Volvo Cars invitation to conduct one-to-one in-depth communication opportunity.

Project Roadshow

During the innovative project roadshow, we presented our haptic solution for smart cockpit human-machine interaction systems. This solution aligns with the latest trends and focuses of automotive enterprises on smart cockpit technologies, which garnered widespread attention from the attendees.

One-to-one in-depth communication

Hongqi & IHS

Volvo Cars & IHS

During the event, IHS engaged in more profound discussions with automotive companies about their smart cockpit human-machine interaction haptic solutions. The companies showed considerable optimism about the advantages and problem-solving potential of haptic technology in smart cockpits. They expressed a willingness to engage in more detailed technical exchanges and explore further collaboration opportunities in the future.


03 Haptic Interaction Concept

Haptic Technology Analysis

The application of haptic interaction in automobiles represents a forefront technology. It utilizes haptic feedback to convey information alerts and simulate realistic touch sensations, creating a more genuine and immersive experience in virtual environments. This enhances the intuitiveness of the interaction between drivers or passengers and the vehicle.

We are aware that the skin, being the human body’s largest sensory organ, is capable of detecting a wide range of information about an object, including its material, temperature, shape, and weight. Haptic feedback typically conveys this information through surface touch. Variations in deformation, vibration, and pressure on the contact surface enable the skin to perceive and interpret this feedback. Utilizing haptic technology expands the possibilities of interaction, offering a broader range of methods and dimensions for imaginative and intuitive engagement.

Extensive research has demonstrated that the human body processes information received through haptic feedback more rapidly than that received through auditory or visual means. This quicker perception of tactile information is vital in assisting drivers to receive and respond to cues in the least amount of time, playing a crucial role in enhancing driving safety.

The “Haptics+” Technology Platform is designed to help Original Equipment Manufacturers (OEMs) and integrators in developing solutions for various types of haptic interaction scenarios in automotive smart cockpits. This includes, but is not limited to, applications such as smart surfaces, virtual buttons, seats, and steering wheels. The platform’s intelligent haptic interaction modules, which are a blend of technology, functionality, and design, aim to enhance both the driving and riding experiences. They cater to the personalized demands of drivers and passengers alike, addressing aspects of safety, comfort, and entertainment.

04 About IHS

The core of the IHS “Haptics+” Technology Platform lies in its human-machine interaction system, which is uniquely established on a proprietary foundational haptic protocol. This system is a synergy of hardware, software, and algorithms, effectively bridging the gap between haptic perception and feedback. By establishing this connection, it forms a loop of haptic interaction, culminating in a closed-loop human-machine interaction system that facilitates bidirectional information exchange.

IHS has pioneered a world-class haptic human-machine interaction solution that integrates advanced technologies such as robotic haptics, virtual reality, artificial intelligence, and cloud computing. This integration, achieved through the IHS human-machine interaction system, effectively blurs the line between the virtual and real worlds. The human-machine interaction terminals developed from this solution serve as a bridge linking real and virtual environments. They enable real-time, bidirectional interaction between users and the virtual space, providing high-precision interactions that deeply integrate both haptic and visual elements. Utilizing haptic digitalization technology, which includes simulation and rendering, these terminals deliver high-fidelity haptic feedback, significantly enhancing the realism and immersive experience of human-machine interactions.